Introduction
This Cookie Policy explains how Adams Travel ("we", "our", or "us") uses cookies and similar technologies when you visit our website.
It should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.
By continuing to use our website, you acknowledge that cookies may be used in accordance with this Cookie Policy. Where required by law, we will request your consent before placing non-essential cookies on your device.
1. Who We Are
Adams Travel
Unit 6 Almaworks
Darlaston Road
Wednesbury
West Midlands
WS10 7TG
Telephone: 0800 8786555
Email: [email protected]
If you have any questions regarding this Cookie Policy, please contact us using the details above.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website.
They help websites function efficiently, improve user experience, remember your preferences, enhance security, and provide information about how visitors use a website.
Cookies cannot normally be used to identify you personally, although some may process personal data when combined with other information.
3. Why We Use Cookies
We use cookies to:
- Ensure the website functions correctly.
- Improve website performance.
- Remember user preferences.
- Enhance website security.
- Measure website traffic.
- Understand how visitors use our website.
- Improve our services and website content.
- Support marketing and advertising activities where applicable.
4. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be disabled through our cookie preferences.
They may be used to:
- Maintain website security.
- Enable page navigation.
- Support website functionality.
- Manage user sessions.
- Remember cookie consent choices.
Without these cookies, certain parts of the website may not function correctly.
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website.
They collect information such as:
- Number of visitors
- Pages viewed
- Time spent on pages
- Navigation paths
- Device type
- Browser type
- Referral source
This information is used to improve website performance and user experience.
Functionality Cookies
These cookies allow the website to remember choices you make, including:
- Language preferences
- Cookie settings
- Form information (where appropriate)
- User preferences
These cookies provide a more personalised browsing experience.
Advertising & Marketing Cookies
Where used, these cookies help us:
- Measure advertising performance.
- Display more relevant advertisements.
- Prevent repeated display of the same advertisement.
- Understand marketing campaign effectiveness.
These cookies may be placed by trusted third-party advertising partners.
Marketing cookies will only be used where required consent has been obtained.
5. Third-Party Cookies
Our website may use third-party services that place cookies on your device.
These may include services such as:
- Google Analytics
- Google Maps
- YouTube (embedded videos)
- Google Ads
- Meta (Facebook) Pixel
- Other analytics or marketing providers
These third parties have their own privacy and cookie policies, and we recommend reviewing them directly.
6. Google Analytics
We may use Google Analytics to understand how visitors interact with our website.
Google Analytics may collect information including:
- Pages visited
- Device information
- Browser type
- Approximate location
- Time spent on the website
- User interactions
This information helps us improve our website and services.
Where required by law, analytics cookies will only be activated after you have given your consent.
7. Cookie Consent
When you first visit our website, you may be presented with a cookie banner allowing you to:
- Accept all cookies.
- Reject non-essential cookies.
- Manage your cookie preferences.
Your preferences can usually be changed at any time through the cookie settings available on the website.
8. Managing Cookies
Most web browsers allow you to:
- View stored cookies.
- Delete cookies.
- Block cookies.
- Restrict third-party cookies.
- Set browser preferences for future visits.
Please note that disabling certain cookies may affect website functionality and your browsing experience.
For browser-specific instructions, please refer to your browser's help documentation.
9. Cookie Retention
Some cookies are deleted automatically when you close your browser (session cookies).
Others remain on your device until they expire or are manually deleted (persistent cookies).
Retention periods vary depending on the purpose of the cookie.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes to our website.
- Changes to technology.
- Legal or regulatory updates.
- Changes to the cookies or services we use.
The latest version will always be available on our website with the updated "Last Updated" date.
11. Contact Us
If you have any questions regarding this Cookie Policy or our use of cookies, please contact:
Adams Travel
Unit 6 Almaworks
Darlaston Road
Wednesbury
West Midlands
WS10 7TG
Telephone: 0800 8786555
Email: [email protected]
We are committed to being transparent about how we use cookies and to protecting your privacy while you use our website.
