Introduction
At Adams Travel ("we", "our", or "us"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you visit our website, contact us, or use our coach and minibus hire services.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.
By using our website or booking our services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
Adams Travel
Unit 6 Almaworks
Darlaston Road
Wednesbury
West Midlands
WS10 7TG
Telephone: 0800 8786555
Email: [email protected]
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us using the details above.
2. Information We Collect
Depending on how you interact with us, we may collect the following information:
Personal Information
- Full name
- Company or organisation name
- Postal address
- Email address
- Telephone number
Booking Information
- Passenger numbers
- Collection and destination addresses
- Journey dates and times
- Special travel requirements
- Communication history
Payment Information
Where payments are processed, your payment details are handled securely by our authorised payment providers. Adams Travel does not store your complete debit or credit card details on its systems.
Website Information
When you visit our website, we may automatically collect technical information including:
- IP address
- Browser type
- Operating system
- Device information
- Pages visited
- Time spent on the website
- Referral source
- Cookies and similar technologies
3. How We Collect Your Information
We may collect information when you:
- Complete a contact form
- Request a quotation
- Make a booking
- Contact us by telephone or email
- Subscribe to updates (where applicable)
- Visit our website
- Interact with our social media pages
- Communicate with our customer service team
4. How We Use Your Information
We use your personal information to:
- Respond to enquiries
- Provide quotations
- Confirm and manage bookings
- Deliver coach and minibus hire services
- Process payments
- Communicate about your booking
- Improve our services
- Respond to complaints or feedback
- Comply with legal obligations
- Prevent fraud and unlawful activity
- Maintain website security
Where you have provided consent, we may also send you marketing communications. You may opt out at any time.
5. Lawful Basis for Processing
We process personal data under one or more of the following lawful bases:
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Your consent (where required)
- Protection of vital interests where applicable
6. Marketing Communications
If you choose to receive marketing communications, we may send information about:
- Our transport services
- Company news
- Special offers
- Promotions
- Service updates
You can unsubscribe at any time by following the instructions included in our communications or by contacting us directly.
7. Cookies
Our website may use cookies and similar technologies to improve functionality and enhance your browsing experience.
Cookies may be used to:
- Remember user preferences
- Improve website performance
- Analyse visitor behaviour
- Maintain website security
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
8. Analytics
We may use website analytics services, such as Google Analytics or similar tools, to understand how visitors use our website.
Analytics information may include:
- Pages viewed
- Time spent on the website
- Device information
- Browser type
- Approximate geographic location
- Referral sources
This information helps us improve our website and customer experience.
9. Sharing Your Information
We do not sell your personal information.
We may share information where necessary with:
- Payment service providers
- IT support providers
- Website hosting providers
- Professional advisers
- Insurance providers
- Law enforcement agencies where legally required
- Regulatory authorities
- Government bodies where required by law
Any third parties processing information on our behalf are required to maintain appropriate security measures and comply with applicable data protection laws.
10. International Transfers
Where personal information is transferred outside the United Kingdom, we will ensure that appropriate safeguards are in place in accordance with applicable data protection legislation.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal information against:
- Unauthorised access
- Accidental loss
- Alteration
- Disclosure
- Destruction
- Misuse
While we take reasonable steps to safeguard your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Data Retention
We retain personal information only for as long as necessary to:
- Deliver our services
- Maintain business records
- Resolve disputes
- Meet legal, tax, and regulatory obligations
- Enforce our agreements
When information is no longer required, it will be securely deleted or anonymised where appropriate.
13. Your Rights
Under UK data protection law, you may have the right to:
- Request access to your personal data.
- Request correction of inaccurate information.
- Request deletion of your personal data where applicable.
- Request restriction of processing.
- Object to certain types of processing.
- Request data portability where applicable.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO).
Requests may be subject to identity verification and applicable legal exemptions.
14. Children's Privacy
Our services are not directed specifically at children, and we do not knowingly collect personal information directly from children without appropriate parental or guardian involvement where required.
15. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of external websites. We encourage users to review the privacy policies of any third-party websites they visit.
16. CCTV (Where Applicable)
Some of our vehicles or premises may operate CCTV systems for the purposes of:
- Passenger safety
- Driver safety
- Crime prevention
- Incident investigation
- Protection of company property
Any CCTV footage is retained only for as long as reasonably necessary and in accordance with applicable legal requirements.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, or regulatory requirements.
The latest version will always be published on our website with the revised "Last Updated" date.
18. Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact:
Adams Travel
Unit 6 Almaworks
Darlaston Road
Wednesbury
West Midlands
WS10 7TG
Telephone: 0800 8786555
Email: [email protected]
19. Complaints
If you are dissatisfied with how we handle your personal information, we encourage you to contact us first so we can try to resolve your concerns.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection matters.
Information about making a complaint can be found on the ICO's official website.
